According to the Khyber Pakhtunkhwa Integrated Travel Development Project (KITE), the Travel Department has launched a new project at the province’s tourist hotspots to encourage responsible tourism and a waste-free future. The project is being implemented as part of the KITE.
KITE, Galiyat Development Authority in Abbottabad, and Nestlé Pakistan joined forces to launch the TREK (Travel Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa) awareness campaign, according to a press release.
Nestlé and the Khyber Pakhtunkhwa government have formed a collaboration to promote responsible tourism in Nathiagali in order to achieve a waste-free future. The World Bank KITE Project and Nestlé are also involved in the project.
The World Bank Group and Nestlé Pakistan are collaborating on this unique initiative, which includes a community engagement plan that includes activities that will help combat waste, pollution, and wildlife destruction, according to Touseef Khalid, KITE Project Director. “TREK is a one-of-a-kind initiative that is being implemented in partnership with the World Bank Group and Nestlé Pakistan to reduce, reuse, and recycle,” he said.
In addition to providing restrooms for tourists’ convenience under the KITE program, “TREK’s activities include the provision of waste management equipment, tourist awareness programs, the installation of information boards, and training of local communities on waste minimization and collection,” according to the official.
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