Netflix, the platform announced, will be launching an online netflix.store where customers can purchase Netflix-branded apparel, lifestyle merchandise, and collectibles based on the shows that it provides.
The online store “Netflix.shop” will be launched in the United States for the time being. In the coming months, Netflix plans to increase the number of countries in which it offers its services.
Regularly, the store will offer products that are limited editions, as well as products available elsewhere in its partnerships.
To assure that the merchandise in the online shop is of high quality, the company stated that “carefully selected high-quality apparel and lifestyle products” will be featured.
Several of the company’s competitors launched their own e-commerce shops in order to compete for consumers’ attention, with new shows and series to accompany them.
Although Netflix has also created games based on shows “Stranger Things” and “La casa de Papel (Money Heist),” the gaming community has been critical of the service’s game design.
When it comes to this month’s releases, Netflix has included fashion trends and action figures based on “Yasuke” and “Eden” in anime series among others in their blog post.
This also includes a lineup of exclusive merchandise based on well-known shows like “The Witcher” and “Stranger Things.”