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Netflix subscribers will soon be able to play games

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Netflix subscribers will soon be able to play games

The video streaming pioneer, which announced the initiative with this week’s quarterly results, provided little detail about the expenditure it would require, but product chief Greg Peters said it would be a “multi-year” endeavor that would begin with “very moderate” investments.

On Wednesday, Wall Street analysts applauded Netflix’s planned foray into mobile gaming, calling it a logical move to keep customers’ eyes glued to their screens but cautioning that it would require a significant amount of time and money to reap the benefits.

The video streaming pioneer, which announced the initiative with this week’s quarterly results, provided little detail about the expenditure it would require, but product chief Greg Peters said it would be a “multi-year” endeavor that would begin with “very moderate” investments.

Analysts predicted that the effort, which attempts to attract new users while maintaining interest among its existing audience, would necessitate multi-million-dollar expenditures at a time when the company is already investing billions of dollars in original films and television serials.

For PP Foresight analyst Paolo Pescatore, the venture would be “a costly daring move” for the company, involving a large amount of time and expenditure with no assurance of success.

“Making games available for free would attract players, but it is not a sustainable business strategy in the long run,” he continued.

Netflix’s gaming intentions come at a time when the company is experiencing slowing growth in new customers following a record spike during the height of the Covid-19 outbreak last year. With a dismal set of subscriber predictions, it disappointed the markets on Tuesday morning.

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