While in Incognito Mode, Google Chrome collects data from you

Google Chrome: The digital giant, along with its parent company Alphabet, may be forced to pay $5 billion in damages in a class-action lawsuit filed in the United States in response to a complaint from three Google customers who claimed that the business was tracking their data while using incognito mode. The case, which was filed in June of this year, asserted that Google engages in a widespread data collection and tracking business. It went on to say that even after enabling the incognito private browsing mode on Google Chrome, Google continues to collect browsing history and other web activity data.

According to Cnet, the lawsuit alleges that Google tracks users through a variety of systems, including Google Analytics, Google Ad Manager, website plug-ins, and other programs, including mobile apps, to determine their preferences. Despite Google’s advice to keep your activities ‘private,’ the company claims that it knows who your friends are, what your hobbies are, what you like to eat, what movies you watch, where and when you like to shop, where and when you like to vacation, what your favorite vacation destinations are, what your favorite color is, and even the most intimate and potentially embarrassing things you browse on the internet.”

“We absolutely deny these allegations and will fiercely defend ourselves in the event that they are proven. Incognito mode in Chrome provides you with the option of browsing the internet without your activity being logged to your browser or device’s history. It is important to note that each time you open a new incognito tab, websites may be able to collect information about your browsing activities during your session, which we explicitly say “…..